Futuri's AI application Topic Calls takes real-time data from Facebook, Twitter, Instagram and 100,000 new sources, and looks at early signals to determine what will be popular in a particular market or demographic up to 24 hours from the present. A newsroom or a brand content marketer "could look at a specific audience and determine where their investment of time and energy in terms of content generation is going to be best used," says Anstandig. Futuri's AI application Topic Calls takes real-time data from Facebook, Twitter, Instagram and 100,000 new sources, and looks at early signals to determine what will be popular in a particular market or demographic up to 24 hours from the present. A newsroom or a brand content marketer "could look at a specific audience and determine where their investment of time and energy in terms of content generation is going to be best used," says Anstandig.